Advertising and Sponsorship opportunities

MedTV can extend and enhance campaign reach for any marketer with health and lifestyle oriented communication. MedTV reaches not only the patients, but also their supporting visitors. The move to an IPTV network opens up exciting possibilities for creative use of the channel.

• Targeted environment - the medical waiting room provides a context
  
• Captive audience - the average wait, or ‘dwell time’ is around 20 minutes
  
• Receptive audience - people are open to information about their health and well-being
  
• Predictable behaviour - there are 14+ million GP visits a year.
  
• Place based - the primary care clinic is an integral part of its community

MedTV pioneered waiting room narrowcasting and was independently evaluated on behalf of the Ministry of Health in 2002.

• 60 sites have been operating for more than three years
  
• 200+ stories about health and lifestyle have screened

Most programming is produced in-house. The balance is adapted from existing health education material. The programme style is geared to the audience and setting - short, varied, positive and upbeat. The focus is on New Zealanders telling their stories, in the form of:

• Mini-documentaries about specific health topics
  
• Magazine stories with an emphasis on human interest - personal journeys
  
• Health and safety tips
  
• Community events

The MedTV Digital Network

As the IPTV network grows, additional advertiser and sponsor benefits become available, with day-part, geographic, language, cultural and event based targeting. Response mechanisms using SMS and other techniques can also be implemented.

The inclusion of a self-service, touch screen computer provides unique opportunities to add further layers of interactive information and language options. These are cross-promoted with the narrowcast channel playing on the main LCD screen.

Advertising and sponsorship options include spot placement, on-air sponsorship of selected segments or topic streams, advertorial and commissioned content. A partnership approach is taken to maximise value and explore innovative ways of contributing to public and private sector marketing goals.

Advertising policy

MedTV have exercised a socially responsible Advertising policy since 2003 in response to health professional commentary in the Ministry of Health funded evaluation report of 2002.

Advertising placements are restricted to 12 minutes per hour.

3 x 30 second spots each hour are provided free of charge to the host location.

The following categories are specifically excluded from advertising or sponsorship on MedTV:

• Prescription medicines (DTC)
• Alcohol
• Gambling
• Weight loss 
• Fast food
• Sugary drinks including diet and energy
• Tobacco products
• Lending institutions (debt encouragement)

In addition to the categories above, the terms and conditions for advertisers generally exclude any products or services that conflict with a healthy lifestyle. MedTV approval is required of all advertising material supplied.

Enquiries and for more information contact our sales consultants. sales@medtv.co.nz