Evaluation confirms MedTV's potential as an effective health communication programme (July 2002)
The Ministry of Health's funded formal evaluation of the MedTV service "confirmed it's potential" as an effective means of health education communications. Report recommends that MedTV is "worthy of pursuit" and "appealing to a wide audience range".
Evaluation headlines: - Both health professionals and general public support the concept
- Programme found interesting
- 40% learnt something new
- Reached target audience
- Evidence of affected behaviour
For a copy of the full report contact MedTV
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